
Once again this year, Coyfer had the privilege of taking part in the MAPFRE Platinum Brokers Meeting in Seville, which brought together some 300 professionals from the broker channel, all committed to the development and strengthening of the sector.
A professional meeting point
The event was an excellent opportunity to share, learn and connect. At a time of both technological and regulatory transformation in the insurance world, coming together to reflect and exchange views is more necessary than ever. In the words of Javier Oliveros, Sales Director of MAPFRE Iberia, “brokers are an essential part of the sector… a channel that not only remains strong but keeps growing year after year”.
In his closing address, Antonio Huertas, Chairman of MAPFRE, also stressed that “brokers are much more than insurance distributors: they are trusted advisers, professionals who support people through important decisions in their lives”.
Our vision at Coyfer
At Coyfer, we fully share this view of brokers as ‘trusted advisers’. We firmly believe that our real strength lies not only in managing policies, but in being close to our clients, listening actively and providing ongoing support. In a fast-changing environment, qualities such as human connection, adaptability and personalised advice are what make the difference.
The day in Seville reaffirmed our belief that the path to the sector’s future lies in:
- The collaboration: between insurer, intermediary and client, recognising that value is built together.
- The innovation: adapting to new challenges, regulations, technologies and expectations.
- The mutual trust: as the foundation of our relationship with clients and within the insurance ecosystem.
We would like to thank MAPFRE for creating and promoting forums such as this, which foster dialogue, learning and the growth of the broker channel. Meetings like these inspire, reaffirm convictions and strengthen ties within the profession.
At Coyfer, we are prepared and committed. We will continue to move forward together, with the client at the centre, towards a sustainable future in which insurance intermediation remains a cornerstone of advice, protection and service.


